Well, here we are folks, now that the cell service providers have hooked us on all the fun and important things to be done on a phone other than talk, they want to limit us.  After years of pounding smartphones into our hands, cell service providers are crying “smartphone use is expensive”!  So, what you are saying is that the CFOs of these businesses did not run calculations and projections before pushing this product on the public.  Verizon is the latest to jump on the pay per use bandwagon for data with AT&T and T-Mobile.

Here is a great opportunity for Sprint to be the stand alone provider with a backbone to provide their customers with a clear and aggressive choice for service. They can also re-define themselves and create a completely separate and loyal customer base.  By keeping unlimited data plans and offering the iPhone, Sprint can re-capture some of it’s lost buzz as a premier provider.

The question is; will Sprint cave?  Only time will tell and they will surely attempt to make any change quietly so that they don’t get caught as one of the sheep, following placidly in the footsteps of the competition.

So, will Sprint make us proud?  Or, will once again, consumers bear the brunt of the shortsightedness of big business?

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