NetflixWell times are hard everywhere folks.  Now Netflix, a company who made a $83 Billion profit in 2008, is crying that they need to double customer prices to pay for new content.   Please note, they just made an 80% price hike 3 months ago.  So, for their short-sightedness we, the customer must pay.

This presents just the latest example of big business stomping on those who made them big business.  Netflix was just a little nobody in 1999 when I initially joined.  I loved not having to run out and get a DVD from the store only to find it was “out”.  After a few years, I dropped out and used cable for a while.

I came back to Netflix a couple of years ago as part of a streamlining of my lifestyle.  I spend lots of time on my computer, but not too much watching TV.  Netflix made sense over cable as a cost efficient entertainment option.  I use both DVD and streaming because many of the things I want to watch are not available to stream.

In a recent article on CNet Greg Sandoval questions if Netflix will change their mind,  Since their CEO’s response is “our prices are our prices”, it doesn’t look good.  This anti-consumer attitude is what caused customers to leave Blockbuster in droves.

Hey Netflix, your customers helped you grow with word of mouth and loyalty.  This is because you were a great place to do business. Now, you are just another evil empire.

Maybe Netflix will wake up and go back to their origins or perhaps they will forge a new business path and listen to their customers.

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