stars in galaxyBusiness competition for customers is at a premium today, so it’s critical to stay on the cutting edge of new trends and technologies, except one.  There is a huge trend toward using texting slang and atrocious grammar when posting on business related sites and blogs.  As small business owners, putting on a polished on-line appearance can create opportunities and increase the respect we receive as a group.  One of the primary attractions of freelance work is the ability to work in sweats or jeans, but no one on-line needs to know how casual your dress is.  Projecting  an on-line persona that is pin-striped suit sharp every day makes your business look larger and more globally oriented.

I was inspired to write this post after reading several months of painful statements on major social networking sites.  Many requests for work seem as though they are made by 13 year olds to their friends.  Browse some of the posts and comments on LinkedIn by people seeking jobs or freelance work.  The websites and portfolios of these individuals show their talent, but their communication skills are below high school level.

As small business owners (freelancers this means you), let’s make a group commitment to always use proper grammar and spelling in all business posts.  This means on your business Facebook page, business Twitter page and any other sites where you refer to your business, seek referrals or post as your business.  Use all the tools at your disposal; Dictionary.com, Thesaurus.com, spell check, and if necessary, translation tools from Google and Yahoo for other languages.

Reach for the stars in 2012.

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