socia mediaWhy blog?

Many small business owners and freelancers are confused by the multitude of social media options and how it can increase their reach.  Blogging is one way to increase the reach of any business provided the blog offers useful information presented in an engaging way.

Photos and video are one way of engaging readers, but sought after information consolidated in a non-confusing prose also can be useful to your readers.  Adding your social media contact buttons and website links can encourage readers to visit your sites and begin to recommend you.

In the loud, crowded Internet marketplace, recommendations as an expert in your field are like gold.  Recommendations separate you from fly-by-night shysters who only want to skim quick profits as opposed to building customer relationships that last.

How to get started?  Create a list of topics you are interested in and have experience with.  Write a bunch of random thoughts down.  They don’t need to be complete sentences or written nicely.  Just free form write whatever comes to mind.  Put it away for a day.  Come back and select a topic to expand on, then, do your research.  Look up information related to your topics that will be interesting to others.

Write two or three posts before beginning to publish and review them carefully for typos and grammar before publishing.  Choose free pics or graphics or make your own that relate to the topic.  Then link with social media to complete the circle.  All of the resources gather and increase traffic and traffic is the first step to online business success.

Stop by frequently for further blogging tips and let us know if this inspired you to start a blog.

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