So, your business is on a tight marketing budget and you want to leverage Social Media.  Know going in that it is comparable to entering the bear cave with a club and flashlight.  Neither will help, you need better tools.

Where to start?  Well, that actually depends on your goals and strategy.  Techsnoop is here to tell you where not to start.  Don’t buy Twitter followers or Facebook Likes.  These are bogus accounts set up by spammers with automated tools and they do not give you credibility.  The entire point of social media is to establish yourself as reliable and trustworthy in your field.  Having spammers on your accounts opens up your followers and fans to spammers as they now can access them.

Building a quality following is a task that takes time.  Humans have to monitor and track progress and interaction.  Quality content has to be shared both ways for it to be meaningful.  Otherwise, it’s not social media but tech media.

Once it is known that you host spammers, you will lose much of the traction provided by social media.  So what can you do?  If you are unable to hire a Social Media Strategist, do it yourself or get an intern.  If you get an intern, make sure you give them a specific list of guidelines on who to follow and who to block from your pages.  This prevents embarrassing mistakes caused by technology and generation gaps.

People with no profile picture need to be reviewed.  If they have no pic and no bio, they may be a spam account.  Look at the web addresses on the bios, if there are suspect terms like “getfollowers” it is probably a spam account.  Either report the account as spam, or if you are unsure, just block them.

To help you out, use tech tools like Fakers that will quickly let you know what percentage of your followers might be fake.  You can then go through your followers list and prune accordingly.

Who.Unfollowed.Me will help you keep up with those who follow then unfollow you in a short time span.  Another trick of spammers.  They have to keep dropping people to move on to the next target due to Twitter limits.

Let us know in the comments if these two tools have helped you to tame the social media beast.

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