twitterwinnerSocial Media is by nature a quick, off the cuff means of communicating. But in business, especially small business,  it is important to know that cyberwords are never forgotten and never go away.  Even so-called private texts and e-mails can become public.  One upset critic can decide to upload every embarrassing message you ever sent.

For 2013 commit to not making assumptions or disparaging others in writing and to not re-posting unchecked information as “fact”.  Being certain of your information gives you credibility and increases your personal presence.

The best way to screen your online communication is to create a social media strategy that reflects the image you want to project.  Use technology tools such as BufferApp to help you choose and schedule posts.  Pre-type your tweets and posts in Word or another text program and hold for 15 to 30 minutes, then read again and make sure it conveys your message accurately.

Techsnoop and DKemp Designs wish you a great and prosperous New Year!

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