socialmedia

(copyright DKemp Designs)

Social Media is the great business buzzword.  What is your social media strategy, do you have social media apps, how do you handle social media. these are the questions of the new consumer landscape.

If you are a small business chances are you don’t have the budget to hire a specialized social media master.  So you make do with whoever in the office seems to know the most.  But it is not enough to set up a Facebook, Twitter and Google+ page and hope masses of customers will show up.  In fact, Techsnoop has seen hundreds of business pages that have virtual dust on them.

Looks Count

First, is your page appealing?  You need to have a great logo and cover photo that attract interest and showcase your business.  The photos should be crisp and in-focus, not blurred or stretched out.  Here is where a little money goes a long way.  A professional graphic designer can create 2 or 3 cover photos in the sizes needed and you can rotate them through the year.  Next you need to post some interesting information on the page.  Blog or news items relating to your business are great posts if you don’t have any sales or promotions going.

Mix It Up

Next, do you like or comment on posts of others on your page?  If not, why not?  You should have at least a few regulars with content you can look for and like each week.  Mention others and interact so they will do the same.  This is what gets your “talking about” stats up on Facebook.

You wouldn’t go to a party and stand in the corner looking but not speaking to anyone.  The social part of social media is interaction.  Make honest connections with others who have something in common and keep conversations going.  Thank others and when asking for likes and follows use the word “please”.  Manners count.

To keep your time manageable on the platforms, search for specific content that relates to your business or interests you like technology or football.  This will help you choose your top engagers and keep the time spent to about 3 total hours per week.  Ideally, time should be spent one hour a day for 3 days each week.  This keeps you looking active.

Let us know in the comments if this helps you focus your social media efforts for 2013.

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