This year big business taught us several lessons.  Did you miss them?  Techsnoop has rounded them up for you.

HTC

Think big, act bold.

HTC OneAfter learning the hard way not to develop timidly, HTC has jumped out with bold devices and marketing.  Using Robert Downey, Jr. in their “Here’s To Change” campaign is a great and unexpected  move for them.  The HTC One line up is proving popular and useful, reminiscent of the initial EVO launches.

But they still have a way to go.  Allowing Samsung to take their best features on smartphones and improve on them may prove a costly misstep.  Personally, Techsnoop is rooting for them as a long time HTC fan.

Take a base of popular features and innovate like HTC did with the 4 inch screen and 8MP camera into being standard features.

Samsung

Curate the best of tech and give it to your customers.

Samsung Galaxy Note 3Samsung took many hits for the perceived cheapness of their plastic casings and low quality cameras on their smartphones and tablets.  Apparently, they listen to their customers.

Somehow, without exactly copying, the best features and styling from other brands have been rolled into Samsung products and improved upon.  The Gear watch is a great example. Instead of attempting to make a standalone watch-phone, the natural use would be as an accessory to the mega-screen phones of today. Samsung beat everyone else to this.

Take notes, using the best of existing technology within your own brand is a savvy idea every business can use to leap ahead.

Apple

Don’t treat your customers like babies.

iPhone 5S-5CAfter years of implementing miniscule “upgrades” to the iPhone, Apple finally offered a “large” 4 inch screen on the iPhone 5C and 5S. The audience and tech world are completely underwhelmed. Apple is attempting to sell this iteration of the iPhone solely on looks. Yes it is pretty, but Techsnoop and the rest of the professional world are happy with 5 inch screens we can actually use.  In comparison to the HTC One and Samsung Galaxy 4, the iPhone 5 screens look cramped with too many icons and not enough breathing room.  If your fingertips are not tiny, how do you select apps?

Clearly Apple is targeting a giggling teen market.  What with colors no business man would be caught dead with and the tiny screen, this is not a business class phone.

So, if your emerging market is young hipsters, follow Apple’s example and treat your customers with condension.

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