Shake Off Snowpocalypse

Well, it’s that wonderful time of year again. January, when all is cold and bleak and you must somehow road map an entire year of business success. Perhaps 2013 was OK, but you need to move to the next level. Or, maybe some of your tools and strategies did not work out well. Or, maybe, like Techsnoop, you have an unquenchable desire to grow as much as possible.

Whatever the motivation, success does not happen in a vaccum, it has to be planned, adjusted and planned. Toward that goal, here are some tools and technology that can help your business reach 2014 goals.

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Security

Security breaches came fast and furious in the last part of 2013. Don’t be fooled, this is a trend that won’t go away. Every person needs a security plan for finances, business and personal information. Default features and systems are not reliable.

If you have a Windows 8 computer, make sure you upgrade to 8.1 and use Windows Defender or AVG. Many of the programs that come pre-installed will expire after 60 to 90 days. Windows Defender and AVG both are free and don’t expire.

Change your passwords. Techsnoop cannot stress this enough. Not only change them, make them all completely different from any previous passwords you used AND use special characters. Hackers are not only getting better, they have awesome tools to crack passwords that are simple or based on personal information. Although many state you should not write down passwords, Techsnoop recommends you keep an off-line list secured at your home. This makes it easier for you to feel OK making complex passwords. Never keep them in any on-line accessible medium.

Mobile

Make your business mobile now. The percent of buying customers only accessing the web from a tablet or smartphone is rising daily. If you are not visible on these platforms your business will drop daily.

There are many options for going mobile. Even if you currently have a site that is not mobile, you can use a mobile app, build a smaller mobile site with your top sellers or use a template builder. Of course the best option is to build your site mobile ready from the beginning. DKemp Designs creates sites that will work on all devices, including iPads and iPhones. Whatever you do, now is the time to be mobile ready.

Technology

Many studies say that using headphones while working increases productivity. Find a comfortable set, choose your tunes and get ready to warp out piles of work. CNET has a roundup from CES2014 to look over. Techsnoop uses the ARCTIC P311 Bluetooth Stereo Headphones with Integrated Microphone because they;

Have an awesome 20-Hr Playback and several days standby time.
Are comfortable with over the ear and behind the neck style and padded ear cover
Come in pink
Switch from music to phone with no problem
Fold down to carry easily (see Techsnoop review on Amazon.com)

Upgrade your drivers on phones, laptops and tablets. If you connect your tech to printers, headphones and each other make sure they continue to work well together by keeping the software updated.

Drop Windows XP. Yes, Techsnoop knows it is easy to use and you like it. BUT, it is not ready for today’s tech and security. Support for the platform is non-existent and it’s just time to move on. Find a qualified tech to update you today.

Social Media

Sign up for Buffer App, Hootsuite or Commun.it today. You need social media management. Branding requires nuturing which requires keeping your name positively in the public. Offer your followers great content and occasional freebies and become a social rock star. But you need a management tool. Get on board today. And use one of many analysis tools to determine your best posting times.

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