DKemp Designs Be Mobile

(Originally published on LinkedIn by Dorthea Kemp)

If you are a small business owner, congratulations!

You are part of what keeps America growing in this fast changing economy. You anchor communities, give local teens jobs and provide competition. We all thank you.

The good news is, small = agile and able to respond quickly to market shifts and customer demands. Close relationships with customers translates to stronger referral business. The not so good news is one or two missteps can end your enterprise. So, what can small business owners do to bolster themselves for the long term?

Mobile Investment.

The amount of consumers using mobile to research and compare businesses before ever making a purchase is over 50%. Further;

72% of tablet owners purchase online from their tablets each week*.
95% of smartphone users have searched for local information.**
60% of mobile shoppers use their smartphones while in a store, and another 50%
while on their way to a store.**

Small businesses have to leverage every available tool to compete against the mega-corporations endless marketing machines. Mobile technology is the pebble that levels goliaths.

Mobile access is the single most important step in small business success today.

Having a properly strategized mobile presence allows business owners to collect information, create and execute marketing campaigns and stay in close touch with their customer base. Repeat customers in the local area are small business bread and butter.

A mobile presence allows small business to cultivate the close caring relationships customers like and respond with low inventory and overhead to customer demands. A strong mobile presence includes a responsive site, landing pages, social integration, SEO optimization under the newest rules and listing on the major search engines. This is a strong combination to cultivate your market area.

Mobile Works.

One customer had been in a community for 10 years. Yet when we published their website, walk in traffic increased by 15% in only 60 days. The most frequent comment was “I never knew you were so close, I was driving out to other cities for your service when I could have walked”. So a mobile web presence instantly boosts your market without any other efforts.

But, don’t stop with publishing your site. Just as one customer can find you, allow others to locate you by using current SEO, social media and other low-cost efforts to ensure your site is found in the area you cover.

*http://www.digitalbuzzblog.com/infographic-2013-mobile-growth-statistics/
**http://www.mobify.com/blog/13-stats-to-convince-your-boss-to-invest-in-mobile-in-2013/

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