Techsnoop is a Web Designer. I live, breathe and love web design. Techsnoop is also a front-end coder and graphic designer. I read and dream code and pictures.

DKemp Designs Workspace

Because social media and SEO affect the usefulness of design, Techsnoop has had to become proficient in these areas. But they are not my passion. They are necessary tools to meet goals.

Enter Facebook. Undisputedly the wooly mammoth of social media, as Facebook goes, so do other platforms. Which brings me to; Facebook Sucks.

No one in web design expects the status quo to remain for any length of time, however changes should be geared towards usefulness, capturing audience and integration of new technologies. Facebook ignores all of that. Their changes are arbitrary and only direct energy toward making moolah. This means catering to Big Business and their desires. How to squash ads from small businesses and start-ups and make sure all you see in the feed is Big Business seems to be their new development mantra.

Techsnoop has more than one Facebook business page. Since the implementation of new FB algorithms (a word Techsnoop had hoped was dead after college), post reach has plummeted. Regular followers are not seeing valuable content from Techsnoop just because of FB’s pandering techniques.

Keep in mind that part of what drove massive use of FB was small businesses and start-ups creating pages and having lots of followers. Big Business jumped on board after they saw the results of small business usage. So, in effect Facebook says “thanks for helping us grow, now shove off”, to small business. Not a gracious thank you.

Techsnoop has no problem with any business making money. Hey, money is central to keep a business alive. BUT, turning on the audience who helped you grow and selling them out to come-lately followers with big pockets is bad business and, frankly, rude. This is especially true because small business cannot yet afford to leave FB.

Notice the “yet”. Yes, there are grumblings afoot in the social world to replace FB in the holy trinity line up (Facebook, LinkedIn, Twitter) with something more small business friendly. Welcome Pinterest and Instagram. While neither has overtaken FB yet, they are growing. Even more telling, the youth market has largely moved to Instagram, Snapchat and other platforms to share with their friends.

So, what’s an up and coming entrepreneur to do? Fine tune your audience, know what social channels they use most for purchasing. Focus your time and marketing budget on the top two or three only. You may find that LinkedIn or Twitter are more profitable in ROI than FB. Don’t ignore FB, just don’t spend a lot of your time and money there.

And the most important thing you can do for your business is have a mobile optimized web site that gets customers to you. Location, contact information and specials need to be prominent on the home page for smartphone users. If your web site is not mobile ready, contact a great designer like DKemp Designs now. Google will not be forgiving of non-mobile ready sites after April 21. This means one URL, readable and clickable on all devices and no flash. Sorry, HTML5 video only. And don’t forget about the great customers who supported you when you were small.

Meanwhile, Facebook is making more and more work for less return, so Techsnoop is on FB, but if you want to really contact me, hit me on Twitter @dkempdesigns or @dkempanimations where I have great conversations with great people and, make meaningful (read; profitable) connections.

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