Working Freelance

Well, another year has passed and a lot was accomplished. Contacts made, family nurtured, skills expanded and I’m still standing! How great is that?

So, what next?

Many people use New Year’s Day to re-assess their goals and dreams, but I prefer my birthday. It is a more true measure of where I am in the universe. How have my experiences reshaped my moral compass? Maybe what was important last year is not as important today. After all, we live in changing times. So, forge ahead.

First, Access.

What worked in the past year? I make an informal list of where my biggest gains came from. For me, the biggest gains came when I stayed organized. Making a list and ticking things off is satisfying, but it also leads to rewards. Keeping focused on business expanding activities grows the business and creates income.

Next, be Ruthless.

Yep, there are some things we all do that make for false happiness but are a productivity drain. Sorry Facebook, time spent with you will be cut by 70 percent. Why? Although Facebook is the Monster in the closet we can’t ignore, it doesn’t bring the profits that other social media does. In less time per week, I get more leads and business generated from Twitter and LinkedIn than Facebook. It’s hard because I like being on Facebook, but chop, chop.

Wrap Up.

Decide on three objectives for the coming year and prepare an action plan. I have an ongoing objective to focus on mobile. Training, tutorials and development are all focused on mobile products. Mobile marketing is not going away and small business must adopt.

Also, entertainment is a key component of digital marketing so I am upping my animation skills. My website update will downgrade the giant slider and focus on animation and interactivity. Sliders are still important, but movement and fun are the keys now.

My last objective for the coming year is to improve my health. Smoothies, more homemade food and organically grown food (by me!) are all things I will be ramping up this year. And so far I am on track with my goals.

How about you? What objectives are you focusing on? How is it going? Let me know in the comments.

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