Small Business ToolsTablet, smartphone, laptop, POS terminal, Windows, iOS, Linux. What to choose, what is a business owner to do? The array of technology tools for business grows and changes everyday. But the needs of your business have to be addressed with stability and profitability.

Go for Tried and True

As a small business owner you may be tempted to get the latest, shiniest, gizmo. But small businesses have less room to respond if the latest technology fails or is discontinued. Better to stay with tested and stable technology in both software and hardware.

The must haves

Every business needs to capture information, retrieve it and back it up. In addition, small businesses must accept a minimum of credit and debit cards. Checks are optional but a good idea. What items can meet these needs?

Website with Branded business Email
Smartphone
Desktop or laptop
External back up
Cloud service
Card processing

Balance the Budget

Website/email: Your website connects you to the world of customers. A professional, mobile ready site and branded email says you are a trusted resource. Face it, no one wants to contact “janedoe7987@anyoldemail.com”, they want to see “customerservice@yourbusinessname.com”.

Back up: When deciding where to cut corners, consider what equipment will be used most and what services are most critical. In an emergency or equipment failure, backups can be the difference between closing or operating as usual. Keep critical information backed up on an external drive and a cloud service. Zip files to conserve space.

Cloud service: Yes, you need a cloud service for sharing files, extra back up and convenience. Start small with Google Drive or Dropbox, then consider a paid service depending on your needs.

Smartphone: A tablet is nice to have and convenient, but your smartphone gets more use. This is not the place to pinch pennies. Get the best phone you can afford with a big and bright screen. In the age of app driven productivity, a large screen phone with maximum RAM can substitute for a tablet or even a laptop in a jam. Check this review for guidance.

Desktop or laptop? Desktop PCs are great, but if security is an issue, using laptops in the office allows you to take your information home. In the event of damage or vandalism, your business is secure. Laptops also allow you to work seamlessly from home, a big issue for entrepreneurs who typically work 12+ hour days.

Card Processing: Using a service such as Square allows you to take payments on your laptop or smartphone and send invoices. Fees are low and the smartphone card reader is free.

DKemp Designs is happy to offer your business a free 15 minute phone consultation on any area of tech needs.

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