SEO, SEM Techsnoop

SEO and SEM are Tools to Take Control of Your Business.

Small business owners have a choice; hire someone to completely control your digital destiny. Or, learn the basics of SEO and SEM to enhance your website and local business search results.

  • SEO: Search Engine Optimization. When you or your web designer edits the metadata and content of your site, the search engine crawlers move your site link up closer to the top of the results. In local search, the customer’s location data is used to further filter these results. Search engine algorithms are constantly updated to push link-bait and spam sites further down and genuine sites further to the top of the results. Review the recommendations of Bing, Yahoo! and Google to lift your search rankings.
  • SEM: Search Engine Marketing. SEM is paid ads on sites like Facebook, Google, Yahoo and Bing. These ads show up at the top of search results and on the right sidebar of search results. This can be an effective short-term solution to help enhance your SEO efforts.

Organic search results are the results that naturally occur when a customer searches for your type of business. An example is ‘web design’ which used to be a keyword that businesses would overuse in their metadata and on their pages. The newest algorithms are able to determine web design from the page content without overuse of the word. In fact, today’s search engines will actually penalize your site for ‘keyword stuffing’ as this is now considered spam.

Providing good, relevant content that is updated often is the best way to reach the coveted first page of search results. These are the results most likely to be clicked by customers.

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