Techsnoops Helper Marketing UpgradesStep Up Your Small Business Game

So, you have a small business and need to increase your marketing presence. What actions offer the most “bang for the buck” or great ROI? If your marketing budget is small, start with the basics to increase your reach on Google Local Search.

First, if you do not have a custom domain name, buy one now. Your domain name and business name must be unified so that customers can find you quickly. More than 70% of customers do local searches on their smartphone when looking for services. You must be listed. And if you have not formally registered your name, do it now. You don’t want to have to change your branding later if someone else takes your name.

Next, if you cannot afford professional web design just yet, make sure you create an attractive LinkedIn company page using your business and domain name. Park a simple template landing page on your domain name with contact phone number and email so customers can connect with you. Although not optimal, a template landing page is better than not being found.

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Professional Email

A branded, professional email is important to distinguish you between hobbyists and serious business professionals. In fact, without a professional email address, LinkedIn will not allow you to create a company page. There are also many services on the internet that won’t accept your registration with a generic email address.

Yet another reason for a professional email address; Yahoo mail has had over 54 outage issues since January 1, 2017. This means if you are using a Yahoo address for business, you are missing messages. Since timely response to customers is a major reason for customers to switch, you cannot afford this. Techsnoop loves Yahoo and has used them for years, but not for business.

Cheap Marketing Upgrades

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Use 2017 as the year you narrow the gap between your business and the big box stores. Create a seamless online experience for your customers.

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