DKemp Designs' new websiteHappy 2019! Hope your business flourished in 2018 and that you have a solid plan for the coming year.

If your plans include a new or updated website, check out the process DKemp Designs went through in updating.

The previous version of dkempdesigns.com was colorful, upbeat and reflected the branding of the company. But the framework was old school and did not include the latest iterations of Bootstrap and JavaScript which drive mobility and animations.

The challenge was to incorporate a cleaner design and added functions into the same style and flavor of the previous site. In addition, some SEO friendly changes were made on the back-end. A wire frame and mock-up were both used in the process to ease the transition from one design to the next.

Decisions were made about what elements to keep from the previous design and what to transition. Some elements were updated before the transition.

To address usability, contrast between text and graphics was increased as well as the default font sizes. More graphics in several styles was used to convey the information and branding. Text blocks were broken up for better readability and the user interface was simplified.

To increase the mobile access, most of the graphics on the new design are now SVG graphics. SVG graphics scale without pixellating on large and small devices.

Here is a pic of the before and after. The new sight is on the right. Do you think we captured the essence of the old site? Let us know in the comments.

DKemp Designs old siteDKemp Designs' new website

 

Ready to start your update?

If your business is considering a web overhaul, think it through before making any decisions. This is a major change that will affect your rankings and customer experience. Here is a list to get you started;

  • First what is your budget for updating your website?
  • Second, determine your goals for the site update. Are you offering new services, adding products or need new functionality? Is your current site mobile optimized? Do you need lead generation?
  • Next, who is your target audience? Knowing this helps determine content strategy.
  • And lastly, how and how often will you be changing or adding content.

Choose a web designer who can map out a plan for your goals before the actual building of the site happens. And if you want to chat about a site change project, contact DKemp Designs for a no cost consultation. Happy updating!

 

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