Category: graphics


Multi-ScreenThe latest trend in marketing and social media is the rise of user multi-screening.   Tech Crunch says more customers are using several screens together for a richer information experience.  For instance, a customer may start looking up a product on their smartphone and continue the purchase on a PC or laptop.  Or they may begin watching a movie on TV and finish up on a tablet as they have to become mobile.  Small business must transition to make this experience as seamless as possible.  Failure to account for user changing metrics will spell failure for your business.

What does this mean to you?  Well, when contracting for digital services, more money will need to be budgeted to get a service or professional that offers responsive web services.  Also, all platforms will need to be integrated for seamless movement from one to the other.  This means SSL will become necessary to collect user information so they can keep connected.

The presentation below shows how Google thinks this trend is important.  And if Google thinks it is important, we had all better take note.
Multiscreenworld Final

Happy Monday.  Time to crack open the coffee and Coke and get back to the design grind.  If you have no current projects, this is a great time to pre-solve some tricky procedures.

Unless you are a design guru, Techsnoop is sure many aspects of using files in After Effects has you scratching your head with “now what”.  Importing files and transforming them into spectacular works can be different every time.  But this great tutorial from Adobe TV should help clear the fog, at least with files created in Illustrator.

Branding is a complex process that involves a number of people and trial and error.  However if you are a small business start up you likely do not have funds to hire professional branding firms or to undertake extensive market research.

So how do you establish an identity for your business that will stand out in the crowd?  First check out the competition.  See what is working for other companies similar to yours.  Do not copy them, but make notes on things they have in common.  Color is a great place to start, for instance, blue is a highly used color in many logos and websites.  Blue conveys trust and dependability and so is used to create a bond between customer and business.  Black equates with value and sophistication and thus the rise of black websites and business cards.

Use tools like Kuler from Adobe to create and select complimentary colors for logos, text and website graphics.  The site allows you to upload a photo you like and create a color palette as well as creating color mixes on the fly.  Having a firm color choice can make the web design process faster and cheaper.  Colors create the tone and can suggest a theme for your company communications.

Instead of using expensive market research, try out your brand with a small run of business cards, Facebook cover, Twitter background and mailers.  Enlist friends and family as test audience.  As you collect customers, ask for honest feedback on your marketing materials.  Ask what made them come to you or what caught their eye.  Also ask what they feel doesn’t work as this is the critical part that needs changing.

Choose a graphic designer who is comfortable creating a logo and graphics that will evolve over time and will include this in the pricing.  Don’t expect your designer to make changes for free.  Know that designers charge based on time, talent and creativity.  The combination is what causes variation between designers.  If your budget is really low, you need to consider using an intern with the expectation that the project will take longer and quality may be less.

Finally, look at your brand carefully to make sure it feels right for you and your business.  The whole point of your brand is to convey your uniqueness, if this doesn’t come through the brand fails.

If you are a freelance designer or small business, time is premium and you may not have time to make every little detail of your web site or social media pages.  Techsnoop is here to help with a list of free icon downloads that will spice up your pages with a professional look with no extra effort on your part.  Use the extra time saved to bookmark our new location here at Techsnoop’s Helper and keep up with the freebie action.

Icons

Free Social Media Icon Set

Download this Free Social Media Icon Set or check out our large collection of WordPress Themes by Elegant Themes.

3D

 

 

The great guys at HISHE have done it again for your laugh out loud fun.  Happy weekend.

The Avengers

Prometheus

Comic-Con

Element 3D not only provides effects, it can animate your objects.  This terrific plug-in is actually a program within a program for After Effects.  It even has its own interface that comes up when activated.  Objects can be completely manipulated, duplicated and animated within the scene.

Techsnoop puts this in the top 10 must-have designer tools.

What is Element 3D?  It is an unbelieveable plug in from Video Co pilot that allows you to easily manipulate 3D objects, text or particles in After Effects.  It also renders simple objects super fast with its own built in rendering engine.  Take a look and shake up your piggy bank, you’re going to want this.

Where’s my Coke, I’m going to be up a few days learning this.

ImageWell it’s Monday and time to open the Coke or pop the coffee.  Productivity is the game plan and Video Co-Pilot brings us yet another must-have plug-in to smooth and speed up workflow in After Effects.  Below are examples of what you can do with particles and text with this awesome plug-in.

The text manipulation would be great for creating title sequences or opening pages for websites.  Enjoy.

There is no argument that Adobe stepped up their game with CS6 release of design tools.  InDesign, in particular has received some great updates and tweaks.  With Liquid Layout, you can quickly change the size of a current design to fit a new device or layout type.

Adaptive Design helps you link content and create alternate layouts from the start of a design.  It allows the designer to adapt for any contingency up front and save design time later.  Both of these tools can save pain and time when working to meet publishing deadlines in the graphic design world.  And working quickly and painlessly is one of Techsnoop’s favorite things.

Grab a Coke or coffee cup and take a quick look.

Here is a great way to create a 3D space background in Adobe After Effects.  Backgrounds are the glue that holds scenes together when creating videos and effects.  If your background is fantastic, your entire project looks better.

Happy Wednesday