Category: Tutorial


Techsnoops Helper Marketing UpgradesStep Up Your Small Business Game

So, you have a small business and need to increase your marketing presence. What actions offer the most “bang for the buck” or great ROI? If your marketing budget is small, start with the basics to increase your reach on Google Local Search.

First, if you do not have a custom domain name, buy one now. Your domain name and business name must be unified so that customers can find you quickly. More than 70% of customers do local searches on their smartphone when looking for services. You must be listed. And if you have not formally registered your name, do it now. You don’t want to have to change your branding later if someone else takes your name.

Next, if you cannot afford professional web design just yet, make sure you create an attractive LinkedIn company page using your business and domain name. Park a simple template landing page on your domain name with contact phone number and email so customers can connect with you. Although not optimal, a template landing page is better than not being found.

Webdesign Ninja Techsnoop

Professional Email

A branded, professional email is important to distinguish you between hobbyists and serious business professionals. In fact, without a professional email address, LinkedIn will not allow you to create a company page. There are also many services on the internet that won’t accept your registration with a generic email address.

Yet another reason for a professional email address; Yahoo mail has had over 54 outage issues since January 1, 2017. This means if you are using a Yahoo address for business, you are missing messages. Since timely response to customers is a major reason for customers to switch, you cannot afford this. Techsnoop loves Yahoo and has used them for years, but not for business.

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Use 2017 as the year you narrow the gap between your business and the big box stores. Create a seamless online experience for your customers.

Ever wondered which Adobe tool to use to create your latest masterpiece? So many great tools and they all create great designs, it is hard to choose. Well Terry L. White, a great Adobe Evangelist has your answers. So grab your favorite caffiene drink and learn from the expert so you can create with confidence.

Unless you have been in a cave, you know that animation and video effects are taking over the web. The trick is to have unique content to bring visitors to your site. Adobe has released several new tutorials to keep you up to date with the newest technology.

Check out the latest video and let Techsnoop know what you think.

Adobe Character Animator Tips & Tricks (December 2016) from Adobe professional video on Vimeo.

(Credit: DKemp Designs)

Are you a web designer who needs to understand how to integrate jQuery into your web designs?

Techsnoop is here with timely tutorials on how to link jQuery files to your sites so they work smoothly.

The first tutorial is a basic one of how to add jQuery to your site so it works properly.  The second is a bit advanced, but it gives you a simple demonstration of how jQuery can jazz up your sites without using Flash.  Since many mobile devices do not support Flash, it is important to be device neutral in your designing.

Whatever your design role is, understanding how jQuery adds dynamic movement to the web is important.  Movement and interaction are key concepts that “sell” your site to customers.  Anything that results in higher conversions is a best practice for future of web development.

Have a great week and get your skills polished.

 

Hey, designers.  Ever had a great 2D photo you wished you could make a movie clip with?  Didn’t want to be stuck with a flat, boring slideshow?

Well Techsnoop has the answer to your problem with this great tutorial from JSWoodhams.  Thanks for the great video showing how to achieve this effect with Photoshop and After Effects.

So, break out the Coke or coffee and pay attention!  Oh, and please let us know if you want more of these tutorials to be posted in the comments.  Have a great week.

socia mediaWhy blog?

Many small business owners and freelancers are confused by the multitude of social media options and how it can increase their reach.  Blogging is one way to increase the reach of any business provided the blog offers useful information presented in an engaging way.

Photos and video are one way of engaging readers, but sought after information consolidated in a non-confusing prose also can be useful to your readers.  Adding your social media contact buttons and website links can encourage readers to visit your sites and begin to recommend you.

In the loud, crowded Internet marketplace, recommendations as an expert in your field are like gold.  Recommendations separate you from fly-by-night shysters who only want to skim quick profits as opposed to building customer relationships that last.

How to get started?  Create a list of topics you are interested in and have experience with.  Write a bunch of random thoughts down.  They don’t need to be complete sentences or written nicely.  Just free form write whatever comes to mind.  Put it away for a day.  Come back and select a topic to expand on, then, do your research.  Look up information related to your topics that will be interesting to others.

Write two or three posts before beginning to publish and review them carefully for typos and grammar before publishing.  Choose free pics or graphics or make your own that relate to the topic.  Then link with social media to complete the circle.  All of the resources gather and increase traffic and traffic is the first step to online business success.

Stop by frequently for further blogging tips and let us know if this inspired you to start a blog.

Happy Monday.  Time to crack open the coffee and Coke and get back to the design grind.  If you have no current projects, this is a great time to pre-solve some tricky procedures.

Unless you are a design guru, Techsnoop is sure many aspects of using files in After Effects has you scratching your head with “now what”.  Importing files and transforming them into spectacular works can be different every time.  But this great tutorial from Adobe TV should help clear the fog, at least with files created in Illustrator.

Element 3D not only provides effects, it can animate your objects.  This terrific plug-in is actually a program within a program for After Effects.  It even has its own interface that comes up when activated.  Objects can be completely manipulated, duplicated and animated within the scene.

Techsnoop puts this in the top 10 must-have designer tools.

What is Element 3D?  It is an unbelieveable plug in from Video Co pilot that allows you to easily manipulate 3D objects, text or particles in After Effects.  It also renders simple objects super fast with its own built in rendering engine.  Take a look and shake up your piggy bank, you’re going to want this.

Where’s my Coke, I’m going to be up a few days learning this.

ImageWell it’s Monday and time to open the Coke or pop the coffee.  Productivity is the game plan and Video Co-Pilot brings us yet another must-have plug-in to smooth and speed up workflow in After Effects.  Below are examples of what you can do with particles and text with this awesome plug-in.

The text manipulation would be great for creating title sequences or opening pages for websites.  Enjoy.