HTC One M8It’s no secret that Techsnoop likes HTC products. Having been an EVO owner since 2010, Techsnoop has followed the brand through its ups and downs. With a superior product and ground breaking features (remember the 8 megapixel camera? HTC was first), HTC was in the unenviable position of having a superior product with sub-par marketing. But they have been trying to turn this around.

Here’s To Change

Techsnoop thinks they have struck marketing gold. The new commercial series with Gary Oldman is clean, hip, and captivating. It also generates the all-important “buzz” factor. Yet, purposefully or not, they have also dredged up the spirit of Steve Jobs. Yes, Gary Oldman in his geek-hip frames and crew-neck black shirt provide a new millennium contrast to the wire-frame, turtle-necked Jobs. Jobs was a master showman using mood lighting and emotional appeal to tout products for a targeted audience.

The new HTC One M8 ads use similar techniques in a clean, fresh way that appeals to the information overloaded generation. Techsnoop approves. Let us know in the comments if you agree with this approach.