Tag Archive: security


Shake Off Snowpocalypse

Well, it’s that wonderful time of year again. January, when all is cold and bleak and you must somehow road map an entire year of business success. Perhaps 2013 was OK, but you need to move to the next level. Or, maybe some of your tools and strategies did not work out well. Or, maybe, like Techsnoop, you have an unquenchable desire to grow as much as possible.

Whatever the motivation, success does not happen in a vaccum, it has to be planned, adjusted and planned. Toward that goal, here are some tools and technology that can help your business reach 2014 goals.

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Security

Security breaches came fast and furious in the last part of 2013. Don’t be fooled, this is a trend that won’t go away. Every person needs a security plan for finances, business and personal information. Default features and systems are not reliable.

If you have a Windows 8 computer, make sure you upgrade to 8.1 and use Windows Defender or AVG. Many of the programs that come pre-installed will expire after 60 to 90 days. Windows Defender and AVG both are free and don’t expire.

Change your passwords. Techsnoop cannot stress this enough. Not only change them, make them all completely different from any previous passwords you used AND use special characters. Hackers are not only getting better, they have awesome tools to crack passwords that are simple or based on personal information. Although many state you should not write down passwords, Techsnoop recommends you keep an off-line list secured at your home. This makes it easier for you to feel OK making complex passwords. Never keep them in any on-line accessible medium.

Mobile

Make your business mobile now. The percent of buying customers only accessing the web from a tablet or smartphone is rising daily. If you are not visible on these platforms your business will drop daily.

There are many options for going mobile. Even if you currently have a site that is not mobile, you can use a mobile app, build a smaller mobile site with your top sellers or use a template builder. Of course the best option is to build your site mobile ready from the beginning. DKemp Designs creates sites that will work on all devices, including iPads and iPhones. Whatever you do, now is the time to be mobile ready.

Technology

Many studies say that using headphones while working increases productivity. Find a comfortable set, choose your tunes and get ready to warp out piles of work. CNET has a roundup from CES2014 to look over. Techsnoop uses the ARCTIC P311 Bluetooth Stereo Headphones with Integrated Microphone because they;

Have an awesome 20-Hr Playback and several days standby time.
Are comfortable with over the ear and behind the neck style and padded ear cover
Come in pink
Switch from music to phone with no problem
Fold down to carry easily (see Techsnoop review on Amazon.com)

Upgrade your drivers on phones, laptops and tablets. If you connect your tech to printers, headphones and each other make sure they continue to work well together by keeping the software updated.

Drop Windows XP. Yes, Techsnoop knows it is easy to use and you like it. BUT, it is not ready for today’s tech and security. Support for the platform is non-existent and it’s just time to move on. Find a qualified tech to update you today.

Social Media

Sign up for Buffer App, Hootsuite or Commun.it today. You need social media management. Branding requires nuturing which requires keeping your name positively in the public. Offer your followers great content and occasional freebies and become a social rock star. But you need a management tool. Get on board today. And use one of many analysis tools to determine your best posting times.

Hacker“Aw, Crap”.  You may find yourself using this phrase or something stronger if your website or blog gets popular, and you find yourself hacked. Hacking can take many forms from phishing (spoofing your URL), to redirects where the hacker uses your site to direct traffic to their own, or spamming where the hacker inserts their own keywords on your site to boost their own Google rankings.
Google is aware of these tatics and will flag your site in search results if you are hacked.

DO NOT ignore these flags. Click the instructions and check your site for malware. If there is no malware, you may have one of the hacks mentioned above.

Since most bloggers are not web developers, Techsnoop has a quick and simple fix.
Find out when your site was hacked and restore all files from a date prior to the hack. Then change all passwords. Your blog and web host passwords. Make them completely different and stronger.  It is OK to write down your website passwords as long as you keep them offline and somewhere secure.

Techsnoop was recently hacked with a “Pharma” attack.  This code was placed in my site, invisible, but searchable by Google and making my blog look like spam (links & inappropriate words removed);

One italian study looking at the Levitra Online.. diagnoses of wall street. Representation appellant represented order to give Insight Into The Payday Loan Process .. them major pill viagra. As noted the size locations presence or by Generic Cialis Online .. dewayne weiss psychiatric pill communications. Service connection on and are addressed cash loan .. in treating erectile mechanism. Eja ..medicine of disagreement nod Viagra .. in adu ..problem? Isr med assoc j montorsi giuliana meuleman e ….Unsurprisingly a long ..in place by Cialis .. an ..devices have obesity. Effective medications it can be attributable to Viagra .. change your doctor may change. Thus by tulane university researchers published in july the secondary condition the two matters the arteries.

WTH?  My blog is on technology, design and movies.  But spammers use your search rankings to get their own increased.  Since Google is on to them, it doesn’t work long, but it makes your rankings suffer.

If you catch this right away, you can preserve your standings.  So,

  1. Search your sites every week and check your Google Analytics to make sure your site is not going down in the standings.
  2. Use the “remember your password” function of your browser so you are not typing in your password every time.  This makes them accessible to keylogger viruses.
  3. Scan your computer frequently to clean out any malware or viruses that may be dormant but sending out your information to hackers.

Because Techsnoop checks search rankings and Analytics every week and so only had this for one week.  Imagine if you are hacked and don’t find out for months?  The damage to your rankings would take months to repair.

So, as Techsnoop blogged earlier this week, Security is critical for small business.

Happy Holidays from Techsnoop.  If you are a freelancer or small business owner, you probably have an extensive online presence.  Take the holidays as an opportunity to review your security procedures.

Many small business owners treat their business security like their individual security.  This can be risky because the business has more online exposure than individuals and there are more people accessing records and clicking links.  If you sell online, my friends at Garage Sale Academy.com can give you great tips on selling safely.

We live in the age of the Cloud and most business is conducted at least partly through cloud-based services or applications.  These transactions generally happen smoothly with no issues.  But, one tiny mistake can cost you your business or online life.

According to Wired.com,

“Hackers are increasingly going after small businesses,” says Jeremy Grant, who runs the Department of Commerce’s National Strategy for Trusted Identities in Cyberspace. Essentially, he’s the guy in charge of figuring out how to get us past the current password regime. “They have more money than individuals and less protection than large corporations.”

This puts small business owners in the hacker sweet-spot for targeting.

Staying Safe

First, passwords.  Use a combination of uppercase, lowercase, numeric and special (if allowed) characters in all passwords.  Make sure they are a minimum of 8 characters long and use a different one for each site.  Yes, it is a lot of work, but isn’t keeping your business worth it?

Set up password reset information or questions with answers that are not published anywhere online.  If the information is published online, chances are hackers can look it up and use it to guess your password or have it reset.

Links are the gold standard for “phishers”, those emails sent from businesses you know (or seem like it) and have a link to click to log in to your account.  Get around this by NEVER clicking links in the emails unless you requested a reset or other information.  Always go into your browser address bar or your bookmarks to get to a site that requires sign in.

Delete employees or partners who have left the company right away.  They may not mean any harm, but having an unused profile with access to your records opens the door for hackers.

Change passwords frequently.  This may seem a no-brainer, but most small companies do not have a password reset system in place.  Also, have common passwords blocked from your system.  In the year 2012 the word “password” is the most used password online.

Finally, get and use the strongest firewall, antivirus and security software you can afford.  This is not the place to skimp in your business.  If someone gets into your accounts, they can completely destroy your data and your life.

Have a safe and prosperous year.

 

 

If you have not heard, LinkedIn was recently hacked and some passwords were posted on a hacker site.  LinkedIn has responded very well, but this is an opportunity to take the time to change all of your social networking passwords.  Additionally, download AVG Linkscanner, a free software that alerts you if a link you click on is a potential threat.

To make your password more secure;

  • Use something you have not used in the past
  • Use a combination of letters and numbers
  • Use a capital letter
  • Use one special character if allowed
  • Don’t share your passwords.
  • Don’t use your name or children or spouse names.

Online security is vital.  One small intrusion can create problems from your computer being used to route spam to depleting your life savings.

Make changing passwords part of your spring cleaning routine.  Or, use daylight savings time changes to cue you to update passwords.  Have one type of password for low level sites such as Facebook and Twitter and a much more complicated password system for online banking or personal information sites.

Surf Safely!

Techsnoop