Tag Archive: social media


SEO, SEM Techsnoop

SEO and SEM are Tools to Take Control of Your Business.

Small business owners have a choice; hire someone to completely control your digital destiny. Or, learn the basics of SEO and SEM to enhance your website and local business search results.

  • SEO: Search Engine Optimization. When you or your web designer edits the metadata and content of your site, the search engine crawlers move your site link up closer to the top of the results. In local search, the customer’s location data is used to further filter these results. Search engine algorithms are constantly updated to push link-bait and spam sites further down and genuine sites further to the top of the results. Review the recommendations of Bing, Yahoo! and Google to lift your search rankings.
  • SEM: Search Engine Marketing. SEM is paid ads on sites like Facebook, Google, Yahoo and Bing. These ads show up at the top of search results and on the right sidebar of search results. This can be an effective short-term solution to help enhance your SEO efforts.

Organic search results are the results that naturally occur when a customer searches for your type of business. An example is ‘web design’ which used to be a keyword that businesses would overuse in their metadata and on their pages. The newest algorithms are able to determine web design from the page content without overuse of the word. In fact, today’s search engines will actually penalize your site for ‘keyword stuffing’ as this is now considered spam.

Providing good, relevant content that is updated often is the best way to reach the coveted first page of search results. These are the results most likely to be clicked by customers.

Save

Save

If you are in the Detroit, Michigan Metro area on Saturday, October 26, you’re in luck. Make time in your schedule to meet up with some fantastic small business owners at the Pi Banquet Hall in Southfield from 11 am to 3 pm. The first Women’s Lifestyle Enrichment Expo hosted by Beyond 40 and Fabulous is being held. This is a great opportunity to support local Small Business by starting your Christmas shopping early!

There will be entertainment, fun, food and best of all, admission is FREE. Yes, you can have all this fun for free. Better yet, if you have been thinking of starting your own business, this is a great time to get some support and gather resources to make your own dream real.

Techsnoop will be there with DKemp Designs covering the event and chatting with some entrepreneurs and feeling the positive energy of taking your destiny in your own hands.

Join us and say hello, you may make the Techsnoop news!

expo flyer

Social Media graph

Credit: Custora

Everyone knows you can’t be in business without a social media presence.  Facebook, Twitter, Google+ and LinkedIn are absolute musts to engage your audience and expand business presence.

But did you know that good ol’ e-mail marketing still beats the crap out of all platforms in actually making sales?

According to CNN Tech “Custora found that customers who came to retailers from search were more than 50 percent more valuable than average” and, more importantly, “E-mail customers were nearly 11 percent more valuable than average

Why?

Possible reasons; people want to be active purchasers, not sheep being force-fed useless stuff.  Social engagement creates closeness with current and past customers.  Trackable purchasers are more likely to be new customers.  Engagement is about conversation, the brick and mortar equivalent of “I’m just looking“.  It becomes a way to turn browsers into buyers, but is a slower process.  And finally, social engagement is about awareness and learning.  Social media platforms let followers know about you and your business reputation and expertise.  These things all lead to sales eventually, but it is almost impossible to track this behavior.  Click and buy behaviors track directly.

Customers may use a search engine to find your site after following you on Twitter for 6 months.  But now Google search gets the credit for making the sale that you have “massaged” for months.  So don’t drop or neglect your social media.  Redirect social marketing energy.

Action Plan

So, what does this mean for the small business owner?  First, put your social media specialists’ hours into cultivating and maintaining a robust email list.  Right now.  Craft and execute regular e-blasts to your list and post to other platforms on the benefits of subscribing to your e-blast.

Next, keep your social media posts focused on your goals.  If it is to drive traffic to your website, post links to interesting information on your site.  (You do have interesting information on your site, don’t you?  If not, contact DKemp Designs right now for help).

Finally, SEO is king.  Work on your search rankings to get them and maintain them.  Ironically, social media is good for this.  So have your social media person work on making your company a household word with posts and web content.

Social Fights Back

Don’t think social media is taking this sitting down.  Twitter and Square have joined to create product cards that essentially act as instant ways to purchase products posted on Twitter feeds.  The product cards can also be posted to other platforms such as Pinterest.

This new model of selling directly through social media platforms will not only create opportunities for entrepreneurs, but allow business owners to track their sales better.

Let us know in the comments what tools you use to track sales.

Social MediaTechsnoop was at Social Media Day Detroit 2013 with DKemp Designs yesterday and there was something for everyone.  Food, fun, games, and free swag were all part of the experience.

Looking for a job? U-Haul is hiring at several of their branches.  At the U-Haul booth on the main floor you could create a Vine video for the chance to win a great bike.  The Opportunity Detroit booth had great reusable shopping bags and a fun staff.

Have a business that needs recognition? Contact Core Detroit where they feature one business everyday.

Looking to volunteer your teens for the summer?  Contact Gleaners Food Bank, they help hungry families all over Michigan.

Media group MLive had a Tony Hawk game to play for prizes and lots of fun was had at the Yelp booth where checking in was rewarded with a spin of the wheel for prizes.  Keep your eye out for MLive, they are expanding in the Detroit area.

The diversity and number of businesses who sponsored or held booths shows that, in Detroit, social media is taken seriously.  But fun and social is still the name of the game.  Social media has made marketing an activity that draws crowds instead of boring customers.

What You Missed

A big thank you to all the booth staff who were kind enough to pose for Techsnoop’s photo gallery.

Little Caesar

Little Caesar

Opportunity Detroit

Opportunity Detroit

Yelp

Yelp

Core Detroit

Core Detroit

 

Press Swag

Press Swag

 

 

 

 

 

 

 

 

 

 

 

 

Spotted in the Crowd

Andrew HumphreyOne of my favorite tweeps, meteorologist Andrew Humphrey was in attendance, as well as Little Caesar and, fellow designer and another great tweep, Monsieur Robert who apparently enjoyed the Starbucks table.

Techsnoop did not see Coca-Cola and missed them.  Maybe they’ll be there next year.  What with all the can holders that were given out, they would be a natural partner.

Live Music

SWAG You Missed

great swag

Great Swag

But most of all, SMDay Detroit was a chance to meet with social media experts nationwide, network, meet social media contacts in real time and make friends.  Twitter, Google and Mashable were all represented and brought fun to the event.  And most important, score great swag.  The freebies were beyond fab and all participants were creative in providing everything from sunglasses to frisbees.

Social Media events like this one allow the industry to continue to grow and add value to the companies they represent.  If you missed it, #SMDay #Det on Twitter to get the updates and make plans now to attend next year if you are serious about creating and executing a social media plan in your business.

Let us know in the comments if you made it and Techsnoop will plan to meet you there next year!

 

socialbar_buttonsSocial media is changing.

From Facebook’s new feed to LinkedIn’s revamped interface, the look and function of social media sites is changing.  In addition, engagement trends and fan behavior are changing.  What does this mean and how does the small business or freelancer keep up with these changes?

Strategy

Everything in social media boils down to strategy.  No matter the changes on the platforms, small business owners have to keep their focus on the end game.  Your strategy determines what media and platform you use to engage with your target market.  Keep up to date with information specifically relating to your market, not the multiple social media networks.  Find out when and where your market chooses to engage and what content they prefer.  Focus your efforts on meeting the audience needs.

Engagement

Yes, you need to sell stuff.  There is no other way to make money, period.  Social media is not a sales venue, rather an opportunity venue to introduce your business, the business values and the benefits to your audience.  Compare it to a demonstration or free sample.  Serve content your audience will care about and share with others.  That’s engagement.

ROI

Ditch the ROI of social media.  There are many tools and methods that claim to measure the ROI of social media.  None are completely accurate.  Rather, understand that social media is a reputation tool.  Reputation cannot be measured, but proves invaluable when customers make a purchase.  And is priceless when gone.  Social media used effectively, establishes you as an expert in your field and builds confidence in your audience when interacting with you.

Marketing vs. Social Media

Marketing is showcasing your product or service.  Shining it up and parading it to the masses and begging for approval and purchase.  Or, creating a desire so strong the public feels they cannot live without your offering.

Social media is personal.  Who are you.  Why should I trust what you are offering?  Social media answers these questions in subtle ways.  How fast and satisfactorily do you answer customer concerns?  How durable and reliable are your products and services?  Social media allows you to operate transparently and build confidence in you.  It speaks to morals and values.

Gimmickless Marketing

Fans of brands on social media like to be entertained, but will quickly turn on gimmicks.  There’s a fine line between cute and gimmick, but brands must master this.  Until a small business has enough capital to hire professionals, it is best to stay away from anything that could be a gimmick.  Be honest, open and you will build a following.

SmuttysocialmediaA Picture…

In social media, a picture may be worth a thousand words, but a meme or video is priceless.  Serve up bright and compelling visual content that can be shared and re-shared.  Keep copy snappy, short and relevant.  Use metrics to post at the appropriate times of day for your audience.

Get Help

Finally, if all else fails, hire help.  Social media is part of business branding and cannot be left to wither.  If there is no one in your business who can successfully take on the social media duties, hire an intern or new business.  This is a win-win.  They get experience and a portfolio, you get affordable expertise.

socialmediaIf you are a small business owner, reaching the maximum audience is critical to success.  Without the budget for splashy TV ads and mass mailings, social media is the great equalizer.  Developing a laser targeted social media strategy is the key to leveraging this powerful tool.

First decide what audience you want to reach, then research the metrics for the various platforms.  Google has a wealth of website tools to track traffic and research SEO.  Create a message that can be communicated quickly and easily but encourages interaction and follow up.  Choose a tool that can manage your messages and your interactions without taking all your time.  After all, you have a business to run.

Equally important to your marketing efforts is your digital footprint.  How easy is it for customers to find your business and are the search results accurate?

  • Track your digital reputation by making frequent internet searches for your business name.
  • Note how many links come up and what rank they are.
  • Make sure all links are yours and are positive.

If your customers can’t find you, you lose sales.    Contact the search engine to remove any that are not you.  Yes, spammers will hi-jack your business name to re-direct traffic to their sites.

One great tool is Brand Yourself a web app that allows you to control what links appear in search listings for your business.  By following a number of steps, Brand Yourself walks you through getting useless links away from your search results.  This allows your positive links to rise higher on search rankings.

With both free and paid versions, this is the must-have app for small business and freelancers.

Next, choose one or more management tools to keep up with your social media news, followers and postings.

communit2Commun.it is a good product if you are unfamiliar with Twitter and trying to get the hang of who to follow, who to engage, who to list.  The dashboard gives views of your followers, engaged Tweeps and groups.  Recommendations are made for follows, unfollows, thank yous and engagement.  There are free and paid versions so you can try it out to see if it meets your needs.

Crowdbooster is a good tool for managing both Twitter and Facebook pages and multiple accounts.  It tracks growth, engagement, allows you to schedule tweets and posts and stats can be exported.  There is a free trial period, but no free version.

Let us know in the comments if you have a favorite tool so we can check it out.

socialmedia

(copyright DKemp Designs)

Social Media is the great business buzzword.  What is your social media strategy, do you have social media apps, how do you handle social media. these are the questions of the new consumer landscape.

If you are a small business chances are you don’t have the budget to hire a specialized social media master.  So you make do with whoever in the office seems to know the most.  But it is not enough to set up a Facebook, Twitter and Google+ page and hope masses of customers will show up.  In fact, Techsnoop has seen hundreds of business pages that have virtual dust on them.

Looks Count

First, is your page appealing?  You need to have a great logo and cover photo that attract interest and showcase your business.  The photos should be crisp and in-focus, not blurred or stretched out.  Here is where a little money goes a long way.  A professional graphic designer can create 2 or 3 cover photos in the sizes needed and you can rotate them through the year.  Next you need to post some interesting information on the page.  Blog or news items relating to your business are great posts if you don’t have any sales or promotions going.

Mix It Up

Next, do you like or comment on posts of others on your page?  If not, why not?  You should have at least a few regulars with content you can look for and like each week.  Mention others and interact so they will do the same.  This is what gets your “talking about” stats up on Facebook.

You wouldn’t go to a party and stand in the corner looking but not speaking to anyone.  The social part of social media is interaction.  Make honest connections with others who have something in common and keep conversations going.  Thank others and when asking for likes and follows use the word “please”.  Manners count.

To keep your time manageable on the platforms, search for specific content that relates to your business or interests you like technology or football.  This will help you choose your top engagers and keep the time spent to about 3 total hours per week.  Ideally, time should be spent one hour a day for 3 days each week.  This keeps you looking active.

Let us know in the comments if this helps you focus your social media efforts for 2013.

twitterwinnerSocial Media is by nature a quick, off the cuff means of communicating. But in business, especially small business,  it is important to know that cyberwords are never forgotten and never go away.  Even so-called private texts and e-mails can become public.  One upset critic can decide to upload every embarrassing message you ever sent.

For 2013 commit to not making assumptions or disparaging others in writing and to not re-posting unchecked information as “fact”.  Being certain of your information gives you credibility and increases your personal presence.

The best way to screen your online communication is to create a social media strategy that reflects the image you want to project.  Use technology tools such as BufferApp to help you choose and schedule posts.  Pre-type your tweets and posts in Word or another text program and hold for 15 to 30 minutes, then read again and make sure it conveys your message accurately.

Techsnoop and DKemp Designs wish you a great and prosperous New Year!

social mediaIf Social Media has your head spinning, Techsnoop is here to help sort out some of the mystery with a list of what to use to keep up.  Social Media strategy depends on your small business goals and niche.  Review here and on the previous post to determine what will work for you.  And all apps are FREE!

Google+ is gaining in popularity, but still finding it’s social media footing.  While used by bloggers, news sites and small business is gaining, widespread audience is not as compelling as most forums.  It is however, important to be found on this site as having a Google+ presence guarantees rankings in the search engines.  Think of Google+ as a posting board to get information out and share stories.  Don’t devote excessive time to it unless you are a blogger.

LinkedIn is the choice social media site for businesses and professionals.  The site and its groups have little tolerance for spammers and fakers.  If identified as one of these, you will be ousted quickly.  Join groups and make sure you like and post on topics of interest.  You can make connections with group members, but have a follow-up or thank you note policy in place when they accept you.  Manners are KING in this group.  Don’t spam, use poor grammar and spelling or make negative comments.

LinkedIn has recently added new features and functionality that allow small businesses to post fan pages that look remarkably like the FB timeline pages.

Businesses and recruiters check this site for you above all others.  Keep your reputation clean and make sure you have a company page.  Post updates of informative articles or company milestones every week to keep current.

Techsnoop’s latest favorite Social Media tool is BufferApp.  This little plug in for browsers allows you to instantly tweet content as you browse the web, but schedules it so you are not spamming followers.  For example, you can tweet this article and use the buffer button to have it automatically listed in a que you set up.  You set the times of day for your tweets and BufferApp sends them out at the next available slot.  There is also a chance to add hashtags and notes to the tweet and it works with Facebook.

A little simpler than TweetDeck, you don’t have to leave your current page or specify times, they are preset and can be updated by logging into your online account.  Nothing to download or install.

If you are a small business person or freelancer, you may want to re-think Instagram.  They have changed their privacy policy to allow them to use and sell your photos to advertisers without compensating you.  This is a copyright violation for small business owners.  You may want to switch to Flickr.

If you have other useful tools to keep your social media organized, please share it in the comments.  Happy surfing!

social mediaSo, you have your own business and need to stop playing with social media and leverage it.

Good for you!  Small Business is the grease in the economic cog and social media can help.  What can social media do?  It dramatically expands the exposure of your business.  Managed properly, it can bring you revenue from customers you might otherwise have never met.  It can also cement your brand, establish your credentials and showcase your work.

Where to start?  Get a management tool such as Crowdbooster, TweetDeck or SocialSafe.  These tools allow you to check multiple accounts, messages and schedule tweets or Facebook posts in advance.  The benefit is that you don’t come across as a spammer, don’t forget important posts and can manage your social media presence effectively without it sucking up all your time.

SocialSafe is my new favorite toy because it stores your info from all the social media profiles and allows you to keep up with who unfollowed or unfriended you and review posts and tweets across the major outlets.

Why is it important to track this information?  To protect the integrity of your account and thus, your online reputation.  Status People is a great online app that checks your followers to find out how many may be “fakers”, spammers who follow you briefly to get more followers so they can send out spam messages.  Who needs that?

Next, focus on content.  Great, useful and uplifting content is what brings and keeps followers.  Engagement with followers through retweets and shout outs is also important.  Once you get over 500 followers, you will not be able to mention them all on a regular basis, so set up a core group and add a rotation of others as you can.  Thank them or mention something they have offered recently.

Finally, be polite.  Manners count when no one can see your expression or hear the tone of your voice.  Don’t use all caps except for emphasis of important points.  Be nice even to the negative comments you may get or, just ignore them.  Don’t unfriend or unfollow just because you don’t like a particular comment.  But Do unfriend or unfollow excessive profanity or unprofessional postings.  You don’t want your business to get a negative reputation by assocation.

The next part of this series will be next week and will talk about the pros and cons of Google+ and LinkedIn.  Let us know in the comments if this has been helpful to you.