Tag Archive: start ups


No matter what business area you are in, you need a website.  Web presence makes your business larger and global immediately, for a relatively small cost.  Factors to consider are cost to build and set up, hosting fees and maintenance of the site.  Maintenance is the area least considered by small businesses.  Everyone knows that Google analytics exist, but few understand that fresh and updated content factor into your search rankings.

If your business is very small and service oriented, you may make do with one of the free template sites until you can afford a web designer.  Keep in mind that you won’t be able to develop a “brand” look with this, but it can quickly get you up and running so that you can market yourself.

Next, learn how to use social media for your business exposure.  If y0u have a Facebook page, you will need a new one for your business with only business related p0sts and commentary.  Invite your friends and family to “like” your page, but hide their posts unless they are responding to your business comments.

Find meaningful tips and content to share on Facebook and Twitter.  There is a wealth of information on optimizing your social media.  Google “how to use Twitter” and see how many listings come up.  Search the Twitter listings by tag or topic and find specialists in your business area.  Follow them, converse with them and mention them.  You will gain knowledge and followers.

Part 3 coming soon.  Missed part one?  Find it here.

techsnoopThe true economic jobs plan is for those with the drive and skills to start their own business.  Many businesses can be started and run from any location and with low start up costs.  Laptops, netbooks, tablets and smartphones all keep business owners connected and productive.  24/7 technology and the Internet also make it possible to do business worldwide no matter where you are.

The first thing to consider when starting a business is if you really love what you will be doing.  Running a business is not for those who like to punch out at the end of 6 or 8 hours.  Reducing your personal expenses to the bare bones and dropping any cash sucking distractions can further make starting your own business a reachable venture.  A business will consume almost all your time and take creative planning just to fit in family obligations.  If you don’t absolutely love your business, you will not be successful.

Next, do you have the skills or resources to start and run a business?  You may love to bake and make the best pound cake in the world, but if you cannot make your kitchen meet food service code, no successful bakery can be produced from home.  Renting or leasing an existing building will make this dream out of reach.

Can you make enough to support yourself and/or your family while the business gets going?  This is critical as every business takes some funds to operate, even without the overhead of office space.  Make a strict budget for 3 months at a time.  Every 3 months, treat yourself to something that was cut out of the budget.  This gives enough breathing room and reward to keep you on track.

Come back next week for more start up tips.