Tag Archive: Tweetdeck


social mediaSo, you have your own business and need to stop playing with social media and leverage it.

Good for you!  Small Business is the grease in the economic cog and social media can help.  What can social media do?  It dramatically expands the exposure of your business.  Managed properly, it can bring you revenue from customers you might otherwise have never met.  It can also cement your brand, establish your credentials and showcase your work.

Where to start?  Get a management tool such as Crowdbooster, TweetDeck or SocialSafe.  These tools allow you to check multiple accounts, messages and schedule tweets or Facebook posts in advance.  The benefit is that you don’t come across as a spammer, don’t forget important posts and can manage your social media presence effectively without it sucking up all your time.

SocialSafe is my new favorite toy because it stores your info from all the social media profiles and allows you to keep up with who unfollowed or unfriended you and review posts and tweets across the major outlets.

Why is it important to track this information?  To protect the integrity of your account and thus, your online reputation.  Status People is a great online app that checks your followers to find out how many may be “fakers”, spammers who follow you briefly to get more followers so they can send out spam messages.  Who needs that?

Next, focus on content.  Great, useful and uplifting content is what brings and keeps followers.  Engagement with followers through retweets and shout outs is also important.  Once you get over 500 followers, you will not be able to mention them all on a regular basis, so set up a core group and add a rotation of others as you can.  Thank them or mention something they have offered recently.

Finally, be polite.  Manners count when no one can see your expression or hear the tone of your voice.  Don’t use all caps except for emphasis of important points.  Be nice even to the negative comments you may get or, just ignore them.  Don’t unfriend or unfollow just because you don’t like a particular comment.  But Do unfriend or unfollow excessive profanity or unprofessional postings.  You don’t want your business to get a negative reputation by assocation.

The next part of this series will be next week and will talk about the pros and cons of Google+ and LinkedIn.  Let us know in the comments if this has been helpful to you.

 

 

Yes, I am an addict.  I hope you will take this as a cautionary tale and save yourself.

So, I want to start a blog, but there’s no time.  Well, drop the games use the time to start a blog.  About what?  Well, blog what you know they say.  What I know could fill a library, large library.  But, OK, I know tech.  In fact, I have been dubbed the family Geek.  So, blog about technology, gadgets, resources, reviews and trends.  Got it.  But some stuff I have to say doesn’t fit into the tech category.  Start a new blog about culture, politics and news.

Now the cat wants in on the action.  He has much to say and demands a voice.  Since I have the opposable thumbs, I have to do the typing.  He’s snarky.  Hey, I have a new family addition coming.  Blog about that.  Brain about to explode.  Must add Empire Avenue and Klout to keep up with stats and add followers to Twitter and Facebook.  400 followers, have to keep up and engage.  Send thanks, mentions  and RTs.  Need to organize these, add Crowdbooster, Tweetdeck.

Uhmmm, real life calling, I have customers who need work done.  Tweetdeck keeps popping up to let me know about tweets and mentions.  Made mistake of linking blogs and Twitter to smartphone.  Now, beeps keep coming all day.  Catch up on blogging on the run, what was that great idea?  Can’t recall, start new post, find links make pics and post to Facebook pages.  Oh No, don’t invite me to Google+, I have no time, HELP!.

The shiny new toy is now tarnished, ribbons tattered, wrapping paper shredded.  The buttons are worn and dirty and the toy isn’t so pretty.  But like your favorite teddy bear, I’m compelled to keep dragging it around until all the stuffing is gone and the eyes are lost.  My Intenet love affair has become routine and we take each other for granted.  It wasn’t supposed to be this way, but like all true love, lasting relationships take hard work.

So, now my friends I have to make some hard choices as to which of my playthings will get the hatchet and which will be shined back up to full usefulness.  The toys are all so pretty even now it is hard to choose which to put away.  Help me if you can, if not save yourselves, choose the toys wisely and keep the list small.  Gotta go, Tweets coming through phone.

Click here to read part one.