Tag Archive: Twitter


Techsnoop is a Web Designer. I live, breathe and love web design. Techsnoop is also a front-end coder and graphic designer. I read and dream code and pictures.

DKemp Designs Workspace

Because social media and SEO affect the usefulness of design, Techsnoop has had to become proficient in these areas. But they are not my passion. They are necessary tools to meet goals.

Enter Facebook. Undisputedly the wooly mammoth of social media, as Facebook goes, so do other platforms. Which brings me to; Facebook Sucks.

No one in web design expects the status quo to remain for any length of time, however changes should be geared towards usefulness, capturing audience and integration of new technologies. Facebook ignores all of that. Their changes are arbitrary and only direct energy toward making moolah. This means catering to Big Business and their desires. How to squash ads from small businesses and start-ups and make sure all you see in the feed is Big Business seems to be their new development mantra.

Techsnoop has more than one Facebook business page. Since the implementation of new FB algorithms (a word Techsnoop had hoped was dead after college), post reach has plummeted. Regular followers are not seeing valuable content from Techsnoop just because of FB’s pandering techniques.

Keep in mind that part of what drove massive use of FB was small businesses and start-ups creating pages and having lots of followers. Big Business jumped on board after they saw the results of small business usage. So, in effect Facebook says “thanks for helping us grow, now shove off”, to small business. Not a gracious thank you.

Techsnoop has no problem with any business making money. Hey, money is central to keep a business alive. BUT, turning on the audience who helped you grow and selling them out to come-lately followers with big pockets is bad business and, frankly, rude. This is especially true because small business cannot yet afford to leave FB.

Notice the “yet”. Yes, there are grumblings afoot in the social world to replace FB in the holy trinity line up (Facebook, LinkedIn, Twitter) with something more small business friendly. Welcome Pinterest and Instagram. While neither has overtaken FB yet, they are growing. Even more telling, the youth market has largely moved to Instagram, Snapchat and other platforms to share with their friends.

So, what’s an up and coming entrepreneur to do? Fine tune your audience, know what social channels they use most for purchasing. Focus your time and marketing budget on the top two or three only. You may find that LinkedIn or Twitter are more profitable in ROI than FB. Don’t ignore FB, just don’t spend a lot of your time and money there.

And the most important thing you can do for your business is have a mobile optimized web site that gets customers to you. Location, contact information and specials need to be prominent on the home page for smartphone users. If your web site is not mobile ready, contact a great designer like DKemp Designs now. Google will not be forgiving of non-mobile ready sites after April 21. This means one URL, readable and clickable on all devices and no flash. Sorry, HTML5 video only. And don’t forget about the great customers who supported you when you were small.

Meanwhile, Facebook is making more and more work for less return, so Techsnoop is on FB, but if you want to really contact me, hit me on Twitter @dkempdesigns or @dkempanimations where I have great conversations with great people and, make meaningful (read; profitable) connections.

Social Media graph

Credit: Custora

Everyone knows you can’t be in business without a social media presence.  Facebook, Twitter, Google+ and LinkedIn are absolute musts to engage your audience and expand business presence.

But did you know that good ol’ e-mail marketing still beats the crap out of all platforms in actually making sales?

According to CNN Tech “Custora found that customers who came to retailers from search were more than 50 percent more valuable than average” and, more importantly, “E-mail customers were nearly 11 percent more valuable than average

Why?

Possible reasons; people want to be active purchasers, not sheep being force-fed useless stuff.  Social engagement creates closeness with current and past customers.  Trackable purchasers are more likely to be new customers.  Engagement is about conversation, the brick and mortar equivalent of “I’m just looking“.  It becomes a way to turn browsers into buyers, but is a slower process.  And finally, social engagement is about awareness and learning.  Social media platforms let followers know about you and your business reputation and expertise.  These things all lead to sales eventually, but it is almost impossible to track this behavior.  Click and buy behaviors track directly.

Customers may use a search engine to find your site after following you on Twitter for 6 months.  But now Google search gets the credit for making the sale that you have “massaged” for months.  So don’t drop or neglect your social media.  Redirect social marketing energy.

Action Plan

So, what does this mean for the small business owner?  First, put your social media specialists’ hours into cultivating and maintaining a robust email list.  Right now.  Craft and execute regular e-blasts to your list and post to other platforms on the benefits of subscribing to your e-blast.

Next, keep your social media posts focused on your goals.  If it is to drive traffic to your website, post links to interesting information on your site.  (You do have interesting information on your site, don’t you?  If not, contact DKemp Designs right now for help).

Finally, SEO is king.  Work on your search rankings to get them and maintain them.  Ironically, social media is good for this.  So have your social media person work on making your company a household word with posts and web content.

Social Fights Back

Don’t think social media is taking this sitting down.  Twitter and Square have joined to create product cards that essentially act as instant ways to purchase products posted on Twitter feeds.  The product cards can also be posted to other platforms such as Pinterest.

This new model of selling directly through social media platforms will not only create opportunities for entrepreneurs, but allow business owners to track their sales better.

Let us know in the comments what tools you use to track sales.

Social MediaTechsnoop was at Social Media Day Detroit 2013 with DKemp Designs yesterday and there was something for everyone.  Food, fun, games, and free swag were all part of the experience.

Looking for a job? U-Haul is hiring at several of their branches.  At the U-Haul booth on the main floor you could create a Vine video for the chance to win a great bike.  The Opportunity Detroit booth had great reusable shopping bags and a fun staff.

Have a business that needs recognition? Contact Core Detroit where they feature one business everyday.

Looking to volunteer your teens for the summer?  Contact Gleaners Food Bank, they help hungry families all over Michigan.

Media group MLive had a Tony Hawk game to play for prizes and lots of fun was had at the Yelp booth where checking in was rewarded with a spin of the wheel for prizes.  Keep your eye out for MLive, they are expanding in the Detroit area.

The diversity and number of businesses who sponsored or held booths shows that, in Detroit, social media is taken seriously.  But fun and social is still the name of the game.  Social media has made marketing an activity that draws crowds instead of boring customers.

What You Missed

A big thank you to all the booth staff who were kind enough to pose for Techsnoop’s photo gallery.

Little Caesar

Little Caesar

Opportunity Detroit

Opportunity Detroit

Yelp

Yelp

Core Detroit

Core Detroit

 

Press Swag

Press Swag

 

 

 

 

 

 

 

 

 

 

 

 

Spotted in the Crowd

Andrew HumphreyOne of my favorite tweeps, meteorologist Andrew Humphrey was in attendance, as well as Little Caesar and, fellow designer and another great tweep, Monsieur Robert who apparently enjoyed the Starbucks table.

Techsnoop did not see Coca-Cola and missed them.  Maybe they’ll be there next year.  What with all the can holders that were given out, they would be a natural partner.

Live Music

SWAG You Missed

great swag

Great Swag

But most of all, SMDay Detroit was a chance to meet with social media experts nationwide, network, meet social media contacts in real time and make friends.  Twitter, Google and Mashable were all represented and brought fun to the event.  And most important, score great swag.  The freebies were beyond fab and all participants were creative in providing everything from sunglasses to frisbees.

Social Media events like this one allow the industry to continue to grow and add value to the companies they represent.  If you missed it, #SMDay #Det on Twitter to get the updates and make plans now to attend next year if you are serious about creating and executing a social media plan in your business.

Let us know in the comments if you made it and Techsnoop will plan to meet you there next year!

 

socialmedia

(copyright DKemp Designs)

Social Media is the great business buzzword.  What is your social media strategy, do you have social media apps, how do you handle social media. these are the questions of the new consumer landscape.

If you are a small business chances are you don’t have the budget to hire a specialized social media master.  So you make do with whoever in the office seems to know the most.  But it is not enough to set up a Facebook, Twitter and Google+ page and hope masses of customers will show up.  In fact, Techsnoop has seen hundreds of business pages that have virtual dust on them.

Looks Count

First, is your page appealing?  You need to have a great logo and cover photo that attract interest and showcase your business.  The photos should be crisp and in-focus, not blurred or stretched out.  Here is where a little money goes a long way.  A professional graphic designer can create 2 or 3 cover photos in the sizes needed and you can rotate them through the year.  Next you need to post some interesting information on the page.  Blog or news items relating to your business are great posts if you don’t have any sales or promotions going.

Mix It Up

Next, do you like or comment on posts of others on your page?  If not, why not?  You should have at least a few regulars with content you can look for and like each week.  Mention others and interact so they will do the same.  This is what gets your “talking about” stats up on Facebook.

You wouldn’t go to a party and stand in the corner looking but not speaking to anyone.  The social part of social media is interaction.  Make honest connections with others who have something in common and keep conversations going.  Thank others and when asking for likes and follows use the word “please”.  Manners count.

To keep your time manageable on the platforms, search for specific content that relates to your business or interests you like technology or football.  This will help you choose your top engagers and keep the time spent to about 3 total hours per week.  Ideally, time should be spent one hour a day for 3 days each week.  This keeps you looking active.

Let us know in the comments if this helps you focus your social media efforts for 2013.

twitterwinnerSocial Media is by nature a quick, off the cuff means of communicating. But in business, especially small business,  it is important to know that cyberwords are never forgotten and never go away.  Even so-called private texts and e-mails can become public.  One upset critic can decide to upload every embarrassing message you ever sent.

For 2013 commit to not making assumptions or disparaging others in writing and to not re-posting unchecked information as “fact”.  Being certain of your information gives you credibility and increases your personal presence.

The best way to screen your online communication is to create a social media strategy that reflects the image you want to project.  Use technology tools such as BufferApp to help you choose and schedule posts.  Pre-type your tweets and posts in Word or another text program and hold for 15 to 30 minutes, then read again and make sure it conveys your message accurately.

Techsnoop and DKemp Designs wish you a great and prosperous New Year!

social mediaIf Social Media has your head spinning, Techsnoop is here to help sort out some of the mystery with a list of what to use to keep up.  Social Media strategy depends on your small business goals and niche.  Review here and on the previous post to determine what will work for you.  And all apps are FREE!

Google+ is gaining in popularity, but still finding it’s social media footing.  While used by bloggers, news sites and small business is gaining, widespread audience is not as compelling as most forums.  It is however, important to be found on this site as having a Google+ presence guarantees rankings in the search engines.  Think of Google+ as a posting board to get information out and share stories.  Don’t devote excessive time to it unless you are a blogger.

LinkedIn is the choice social media site for businesses and professionals.  The site and its groups have little tolerance for spammers and fakers.  If identified as one of these, you will be ousted quickly.  Join groups and make sure you like and post on topics of interest.  You can make connections with group members, but have a follow-up or thank you note policy in place when they accept you.  Manners are KING in this group.  Don’t spam, use poor grammar and spelling or make negative comments.

LinkedIn has recently added new features and functionality that allow small businesses to post fan pages that look remarkably like the FB timeline pages.

Businesses and recruiters check this site for you above all others.  Keep your reputation clean and make sure you have a company page.  Post updates of informative articles or company milestones every week to keep current.

Techsnoop’s latest favorite Social Media tool is BufferApp.  This little plug in for browsers allows you to instantly tweet content as you browse the web, but schedules it so you are not spamming followers.  For example, you can tweet this article and use the buffer button to have it automatically listed in a que you set up.  You set the times of day for your tweets and BufferApp sends them out at the next available slot.  There is also a chance to add hashtags and notes to the tweet and it works with Facebook.

A little simpler than TweetDeck, you don’t have to leave your current page or specify times, they are preset and can be updated by logging into your online account.  Nothing to download or install.

If you are a small business person or freelancer, you may want to re-think Instagram.  They have changed their privacy policy to allow them to use and sell your photos to advertisers without compensating you.  This is a copyright violation for small business owners.  You may want to switch to Flickr.

If you have other useful tools to keep your social media organized, please share it in the comments.  Happy surfing!

So, your business is on a tight marketing budget and you want to leverage Social Media.  Know going in that it is comparable to entering the bear cave with a club and flashlight.  Neither will help, you need better tools.

Where to start?  Well, that actually depends on your goals and strategy.  Techsnoop is here to tell you where not to start.  Don’t buy Twitter followers or Facebook Likes.  These are bogus accounts set up by spammers with automated tools and they do not give you credibility.  The entire point of social media is to establish yourself as reliable and trustworthy in your field.  Having spammers on your accounts opens up your followers and fans to spammers as they now can access them.

Building a quality following is a task that takes time.  Humans have to monitor and track progress and interaction.  Quality content has to be shared both ways for it to be meaningful.  Otherwise, it’s not social media but tech media.

Once it is known that you host spammers, you will lose much of the traction provided by social media.  So what can you do?  If you are unable to hire a Social Media Strategist, do it yourself or get an intern.  If you get an intern, make sure you give them a specific list of guidelines on who to follow and who to block from your pages.  This prevents embarrassing mistakes caused by technology and generation gaps.

People with no profile picture need to be reviewed.  If they have no pic and no bio, they may be a spam account.  Look at the web addresses on the bios, if there are suspect terms like “getfollowers” it is probably a spam account.  Either report the account as spam, or if you are unsure, just block them.

To help you out, use tech tools like Fakers that will quickly let you know what percentage of your followers might be fake.  You can then go through your followers list and prune accordingly.

Who.Unfollowed.Me will help you keep up with those who follow then unfollow you in a short time span.  Another trick of spammers.  They have to keep dropping people to move on to the next target due to Twitter limits.

Let us know in the comments if these two tools have helped you to tame the social media beast.

Branding is a complex process that involves a number of people and trial and error.  However if you are a small business start up you likely do not have funds to hire professional branding firms or to undertake extensive market research.

So how do you establish an identity for your business that will stand out in the crowd?  First check out the competition.  See what is working for other companies similar to yours.  Do not copy them, but make notes on things they have in common.  Color is a great place to start, for instance, blue is a highly used color in many logos and websites.  Blue conveys trust and dependability and so is used to create a bond between customer and business.  Black equates with value and sophistication and thus the rise of black websites and business cards.

Use tools like Kuler from Adobe to create and select complimentary colors for logos, text and website graphics.  The site allows you to upload a photo you like and create a color palette as well as creating color mixes on the fly.  Having a firm color choice can make the web design process faster and cheaper.  Colors create the tone and can suggest a theme for your company communications.

Instead of using expensive market research, try out your brand with a small run of business cards, Facebook cover, Twitter background and mailers.  Enlist friends and family as test audience.  As you collect customers, ask for honest feedback on your marketing materials.  Ask what made them come to you or what caught their eye.  Also ask what they feel doesn’t work as this is the critical part that needs changing.

Choose a graphic designer who is comfortable creating a logo and graphics that will evolve over time and will include this in the pricing.  Don’t expect your designer to make changes for free.  Know that designers charge based on time, talent and creativity.  The combination is what causes variation between designers.  If your budget is really low, you need to consider using an intern with the expectation that the project will take longer and quality may be less.

Finally, look at your brand carefully to make sure it feels right for you and your business.  The whole point of your brand is to convey your uniqueness, if this doesn’t come through the brand fails.

Techsnoop just participated in the Chase/LivingSocial grant challenge.  This event was entirely social media driven in that all entrants had to receive a number of votes from Facebook users to get to the review process.  The event was also a great way to evaluate the power and response of the various social media platforms.

Techsnoop utilized four platforms in total; Facebook, Twitter, Google+ and WordPress blog to request votes.  Although evaluation was not the intent of the challenge, Techsnoop can unequivocally state that Twitter was hands down, the most effective venue.  Facebook reached more people, but the responders were 80% Twitter users.  And not all respondents were followers, the entire Twitter community joined in to help boost businesses they had never heard of into the voting process.

What does this mean for your business?  Well, if you have a message or product you need action on, Twitter is clearly the platform to utilize.  Facebook and Google+ users seem to just cruise content without taking action.  Blog readers may not review the post in a timely fashion.  But Twitter is an immediate, actionable platform where users tend to act on requests and information.

Perhaps it is the very brevity of the messages that drives the rush to act, or maybe it is that posts fly by so quickly that users know they cannot come back to the post later.  Whatever the reason, if your business needs action, use Twitter to get the word out.

Take it from Techsnoop, Tweeps Rock.

Major thanks to those who voted for us so far in the Mission: Small Business challenge;

@FederalGear, PeekabooPictures.Com, Alan Bouda@WildAls, @CowAndLizard, REAL DEAL@REALDEAL7786, Webics Web Design, FamilyMint, Dr. Quinn Weight Loss, Rock Me! Made with love in the USA.  These businesses are using the power of Social Media to improve the economy and their community.  If you haven’t voted yet in this program, please go to Mission: Small Business, sign in with your Facebook login and vote for small business today.

Search by your state and vote for anyone who has less than 250 votes.  While you’re at it, stop by DKemp Designs and vote for us.  Let’s leverage Social Media to change our communities.

Thanks, Techsnoop.